Back
Top view of a laptop, charts, and resume on a wooden desk, showcasing business analysis and job application.

Case Study: How an Ottawa Flooring Business Cut Ad Costs by 70% with AI

If you’re a Canadian small business owner looking for more efficient ways to market your products or services, you’ve likely encountered rising advertising costs. In this AI case study, we’ll explore how one Ottawa flooring business leveraged AdsGPT to reduce its advertising costs by 70%, while boosting clicks and conversions. Whether you’re in home improvement, real estate, or any other local industry, these AI marketing results show how you can level up your Ottawa business marketing—without breaking the bank.

Table of Contents

  1. Business Background
  2. Challenges Before AI Adoption
  3. Introducing AdsGPT’s AI Solution
  4. Implementation Strategy
  5. Measurable Results
  6. Lessons Learned and Key Takeaways
  7. Explore More Case Studies
  8. Ready to Transform Your Ads?

Business Background

Ottawa Flooring Pros (a hypothetical name for privacy reasons) is a mid-sized, family-owned flooring company in Ottawa specializing in hardwood, laminate, and luxury vinyl installations. Their business model focuses on:

  • Local Outreach: Capturing attention in the Greater Ottawa Area.
  • Quick Quotes & Consultations: Offering home consultations for customers looking to renovate.
  • Quality Craftsmanship: Building a reputation for reliable service and premium flooring materials.

Traditionally, the company relied on word-of-mouth referrals and sporadic digital ads. While that brought them a steady flow of leads, their cost-per-click (CPC) and overall ad spend kept climbing—without a proportional increase in conversions.

Challenges Before AI Adoption

  1. High CPC on Multiple Platforms
    Their ads ran on Google, Facebook, and Instagram but often cost CAD $2.00 to $3.00 per click, which ate into their profit margins.
  2. Limited Targeting & Optimization
    Manual targeting often meant broad audience segments. They couldn’t consistently refine their ads in real-time, wasting impressions on non-local leads.
  3. Inconsistent Creative Quality
    Designing new ad creatives and copy was time-consuming. They occasionally outsourced creative work to agencies, which raised expenses even more.
  4. Lack of Performance Insights
    Although they had basic analytics, they struggled to compile and interpret data from multiple platforms. This made it tough to see where their money was actually paying off.

Introducing AdsGPT’s AI Solution

Enter AdsGPT, an advanced AI-driven marketing platform designed to reduce ad costs, boost conversion rates, and simplify multi-platform advertising. Its key features—particularly relevant for a flooring business—include:

  • AI-Powered Ad Creation: Automatically generates engaging ad copy and visuals that resonate with local homeowners.
  • Real-Time Optimization: Continuously adjusts bids and targeting to minimize costs while maximizing conversions.
  • Centralized Dashboard: Provides a single interface to manage campaigns across Google, Facebook, Instagram, and more.
  • Local-Focused Targeting: Leverages demographic and location data to reach Ottawa-area homeowners in need of flooring services.

Using AdsGPT, Ottawa Flooring Pros discovered they could radically simplify ad creation, reduce costs, and boost performance metrics like click-through rate (CTR) and lead conversions.

Implementation Strategy

1. Audience Segmentation

AdsGPT first analyzed the flooring company’s past customer data. It identified segments most likely to convert, such as:

  • New homeowners in Ottawa neighborhoods (e.g., Glebe, Kanata, Orleans).
  • Renovation-Ready households that searched for “flooring installation” or “hardwood remodel.”
  • Commercial Property Managers looking to upgrade office floors.

By focusing on these high-intent audience groups, AdsGPT minimized wasted impressions on irrelevant clicks.

2. AI-Generated Ad Creative

Traditionally, developing ad copy and images took weeks. AdsGPT compressed this process into minutes:

  • Ad Copy: AI created persuasive headlines like “Transform Your Ottawa Home with Premium Hardwood” and tested multiple variations for the best CTR.
  • Visuals: Stock photos of modern interiors were auto-personalized with text overlays emphasizing local expertise, e.g., “Ottawa’s Trusted Flooring Pros.”

3. Budget Allocation & Bid Optimization

AdsGPT’s algorithm continuously monitored each campaign, reassigning the budget to the best-performing channels. If Facebook ads produced cheaper leads than Google Ads in a given week, the platform automatically adjusted the daily spend to maximize ROI.

4. Real-Time Performance Tracking

The company’s dashboard showed:

  • Live CPC and CTR updates
  • Geographic heatmaps of lead sources
  • Conversion funnels (ad clicks → site visits → contact form completions)

This real-time intelligence helped Ottawa Flooring Pros quickly identify any underperforming ads and let AdsGPT pause or tweak them automatically.

Measurable Results

After a 90-day trial period with AdsGPT, Ottawa Flooring Pros reported:

  1. Reduced CPC by 70%
    • Their cost-per-click dropped from around CAD $2.50 to CAD $0.75 on average.
    • On certain niche ads targeting homeowners in the Glebe area, CPC went as low as CAD $0.50.
  2. CTR Boost of 45%
    • AdsGPT’s AI-optimized headlines and images generated a 45% higher click-through rate compared to their previous campaigns.
    • Engaging visuals and locally relevant copy helped grab attention in crowded social feeds.
  3. Conversion Rate Increase of 28%
    • Thanks to AI-driven landing page suggestions, more users who clicked on ads submitted a lead form for an in-home flooring consultation.
    • Smooth user experience, minimal distractions, and local credibility points (like Ottawa-based testimonials) all contributed to the lift in conversions.
  4. Improved ROI
    • With a combination of lower CPC and higher conversions, the return on ad spend (ROAS) soared by 60%.
    • This gave the company the confidence to scale their ad budget without inflating costs.

Lessons Learned and Key Takeaways

  1. AI Builds Efficiency
    By automating ad creation, targeting, and optimization, small businesses can save time and money—without needing a huge in-house marketing team.
  2. Local Focus Matters
    Highlighting Ottawa in ad copy and targeting local neighborhoods helped filter out irrelevant clicks, pushing CPC down and conversions up.
  3. Consistent Performance Tracking
    AdsGPT’s unified dashboard proved vital. Real-time insights empowered quick decision-making, reducing days or weeks of guesswork.
  4. Scaling Becomes Easier
    Once your initial ads are successful and cost-effective, increasing the budget simply amplifies those winning strategies.

Explore More Case Studies

Interested in seeing how AI transforms advertising across various sectors? Check out our other case study on Home Renovation Success, where another Ottawa-based business revitalized its campaigns with AdsGPT.

Ready to Transform Your Ads?

Whether you’re a flooring company or any other local business, AI-powered marketing can drastically reduce costs and boost performance. Visit our Contact Page to discover how AdsGPT can customize a solution for your specific needs. Let’s work together to elevate your Ottawa business marketing and achieve more impactful AI marketing results.